Turning Quirks into LinkedIn Content Gold
Wearing crazy shirts, carrying cardboard signs, and cutting fruit with Tim Davidson
What do fruit-slicing videos, crazy shirts, and 25K LinkedIn followers have in common?
They’re all part of Tim Davidson’s unlikely path to becoming one of B2B marketing’s most recognizable creators.
On the surface, Tim’s the loud guy with cardboard signs, parody skits, and a knack for cutting exotic fruit on camera. But peel it back and you’ll find something less obvious: he’s a complete introvert who would rather avoid small talk at events. And fun fact: he can bend his fingers all the way back until they almost touch his wrist.
Today, Tim runs B2B Rizz, his own consultancy, co-hosts the satirical podcast Notorious B2B, and continues to grow an inbound pipeline powered entirely by LinkedIn content. But his rise wasn’t linear. He started and stopped LinkedIn three times before finally locking in on consistency.
Here’s the playbook he built along the way.
Lean on your Rizz
Tim will be the first to admit he’s “a little weird.” In his words: “I’m just a very weird person. I do some outlandish things.”
At first, his posts were all over the place, from PPC tips to random Gary Vee takes. They flopped. But once he leaned into his quirks and rizz (what the kids today call charisma), things clicked. Out came the wild shirts, the fruit-slicing, and the cardboard signs.
“Even just the way I would write was a little bit different. When I put more of my personality into it, people remembered it.”
Those “recall cues” made him stand out. Instead of blending into LinkedIn’s gray feed, he gave people something they couldn’t forget.
Takeaway: Double down on what sets you apart. Personality beats polish every time.
Borrow ideas from other channels
The fruit-cutting videos? Not his invention.
“I was scrolling TikTok and I noticed three types of videos I’d stop on: unboxing, cooking, and fruit cutting with a story overlay,” Tim recalled. “I tested all three on LinkedIn and the fruit cutting just did way better than the others.”
Same with the cardboard sign campaign.
“That wasn’t me. I saw an Instagram guy do it in New York City and just changed it into my realm,” he said.
The magic wasn’t originality. It was adaptation. Tim pulled ideas from B2C spaces and made them his own inside B2B.
Takeaway: Don’t wait for inspiration to strike. Borrow from other platforms and adapt it to your audience.
Video requires planning
If Tim’s videos look casual, that’s because he hides the prep work. Behind the scenes, he keeps a giant backlog of ideas in Apple Notes.
“I’ll flesh it out with bullet points, maybe write a small script, then figure out what type of video it should be,” he explained.
Formats range from fruit-cutting POVs to screen-share explainers to skits where he plays both marketer and salesperson. Recording is just the start.
“I know I’ll have to rerecord because while I’m editing I’ll realize I forgot something or could say it better. So I’ll put the shirt back on, set the board back up, and reshoot.”
One video might take an hour, another five, but the process ensures the ideas land.
Takeaway: Good video isn’t spontaneous. Capture ideas, script lightly, and expect to reshoot.
LinkedIn Ads: an antidote to falling reach
Tim has felt what every creator has noticed: reach is dropping.
“On one hand, it sucks. On the other hand, it’s been free for a long time.”
Instead of giving up, he suggests considering LinkedIn Ads.
He favors thought leader ads, which take your organic posts and put paid spend behind them.
“It looks the same as your post, but it gets in front of the exact people you want.”
For anyone testing, he suggests starting with $1,000 to $1,500 a month for at least 30 days. That’s enough to see early signals, whether through clicks, comments, or view-through conversions.
“If you’re already seeing business from your organic content, it’s a no brainer,” he said.
Takeaway: If organic is working, fuel it with ads. Start small, target precisely, and measure view-through conversions.
Create a lot of content
Tim’s output is steady: around 5-7 posts a week.
That cadence gave him the clearest signals about what landed. One week a post might spark comments from target accounts, another week the same idea phrased differently might barely register. By posting often, he didn’t have to guess. He let the audience do the testing for him.
When he’s busy, up 1-2 times a week he’ll recycle old content.
“It’s not completely recycled, but it’s probably very similar. Just reworded or updated,” he said.
Takeaway: Frequency is its own teacher. Publish often enough, and your audience will tell you what works.
Be Consistent
For years, Tim couldn’t stick with LinkedIn.
“I tried like three times. I’d do a month, didn’t see traction, and just quit,” he admitted.
The breakthrough came in 2021, when he stopped quitting. He kept posting daily, even when it felt small. Then the DMs started.
“A PM at Gong messaged me because of a post I made on conversation ads. To me, that was so cool. I was just a PPC specialist, but someone at a company I looked up to wanted my advice,” he recalled.
That was the validation he needed. He kept going, and the momentum carried him into his own business.
Takeaway: Consistency compounds. The magic happens when you stick around long enough to be noticed.
Until next time, let’s stay connected
When Tim looks back, the strangest part isn’t the neon shirts or the fruit-cutting knife collection. It’s that the whole thing worked.
He started out too shy to even ask someone at a conference to take his picture, so he lugged around a tripod and filmed himself in corners.
“My stomach was in shambles when I did it. I was so nervous. But once I stood there for five minutes, I’d get over it,” he said.
Those nerve-wracking minutes turned into a brand that thousands recognize. LinkedIn gave Tim not just clients, but confidence.
The guy who couldn’t work a lunch table is now the one people spot and approach from across a room like Where’s Waldo. Not because he chased a viral gimmick, but because he stuck with it long enough for his weirdness to compound into a personal brand.
And yes, he’s still cutting fruit.
If this episode resonated with you, follow Tim on LinkedIn. And don’t forget to check out B2B Rizz and Notorious B2B, Tim’s podcast with Tas Bober, too.
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