Tailoring Your LinkedIn Playbook to Actually Drive Results with Ken Yarmosh
Ken Yarmosh’s career has been defined by his ability to adapt and thrive in ever-changing landscapes. After scaling his agency, Savvy Apps, to a 7-figure annual revenue business, being acquired into a 8-figure agency revenue, and serving Fortune 500 giants like Toyota, Levi’s, and PBS, he made the leap into a new chapter. In 2020, after 12 successful years, he exited the agency world and became the founder of The Remote Solopreneur, a community and mentoring platform for solo consultants looking to grow their businesses without the overhead of hiring.
Ken’s journey wasn’t just a pivot; it was a deep dive into a more intentional way of working. “I’ve been in the trenches building businesses in various shapes and forms,” he shares, “but now I get to help others avoid the mistakes I’ve made while leveraging the systems I’ve built.”
Something you may not know about Ken: while his LinkedIn profile showcases his professional achievements, it doesn’t capture his deep focus on family and how that commitment informs his approach to work. "I’ve scaled both my businesses and my home life simultaneously, and that’s where I’ve honed my systems.”
Do the Reps
Ken’s foray into LinkedIn didn’t start with overnight success. In fact, he calls his early efforts an “expensive failed experiment.” While still running Savvy Apps, he spent $30,000 per month on a team that produced content, shot videos, and managed his social media presence. Yet the results were dismal. “We got zippo results,” he admits. “The lesson? You can’t just throw money at LinkedIn. You need to do the reps yourself.”
When Ken committed to figuring it out on his own, everything changed. He spent six months posting daily, experimenting with hooks, formats, and topics. Viral posts gave him visibility, but the real breakthroughs came when he aligned his content with his business goals. “If you’re not showing up consistently, you’re not going to find your voice or connect with the right audience,” he explains. For Ken, doing the reps was about both persistence and discovery—what he calls finding “content-market fit.”
Systems for Everything
Ken’s secret weapon isn’t just consistency; it’s systems. “I’ve built systems for everything—ideation, planning, lead capture, LinkedIn outreach, and even closing deals,” he shares. These systems enable him to run a seven-figure business entirely on his own, without even a virtual assistant.
One of Ken’s key principles is treating every aspect of his business like a repeatable process. For example, he has a streamlined approach for ideating LinkedIn posts, nurturing leads through his newsletter, and converting prospects into clients. “Whether it’s business or family life, systems are the common thread that keeps everything scalable and manageable,” he says.
Ken says, “The way you approach content isn’t random. It’s about having a framework that keeps you consistent while allowing room for creativity.”
Notion Calendar for the Win
One of Ken’s most practical tools is his Notion calendar, where he organizes and plans content. “I use Notion to track ideas, plan posts, and adjust for relevance in real-time,” he explains. Unlike rigid scheduling tools, Notion provides multiple views tailored for different purposes.
“I use a high-level calendar view for long-term planning, a kanban board for tracking ideas by status, and a detailed list view to review past posts and analyze performance,” Ken shares. By leveraging these views, he ensures that no idea slips through the cracks and that every post serves a purpose. Notion’s ability to combine structure with flexibility allows him to refine future content while adapting to real-time trends.
“Sorting content by performance helps me see patterns in what resonates with my audience,” he adds. Additionally, Ken uses tags to categorize ideas, ensuring that he can quickly find content related to specific themes or campaigns. This hybrid approach—structured yet responsive—is central to his content strategy.
Think About It as a Funnel
Ken’s content strategy is built like a funnel, with each piece serving a specific purpose. “Awareness content gets attention, but selling content converts,” he explains. At the top of the funnel, he creates content designed to spark interest and engage a broad audience. This might include posts that share insights, ask thought-provoking questions, or provide value without any immediate call to action. As prospects move down the funnel, Ken shifts to nurturing content—posts that align more closely with their pain points and introduce solutions, like joining his newsletter or learning more about his services.
Ken’s ultimate goal is to guide his audience through this journey, moving them from LinkedIn into his newsletter and eventually into his Remote Solopreneur community. “LinkedIn is a great starting point, but you need to diversify. Relying on one channel is a recipe for risk,” he warns. He emphasizes the importance of using multiple channels like email, webinars, and private communities to deepen connections and reduce dependency on any single platform.
Numbers Can Be Misleading
Vanity metrics often paint a misleading picture of success. Ken warns, “I had a post with 3.5 million views, but it meant nothing because it didn’t drive revenue.” He explains that high view counts or follower numbers are only part of the story. "You have to ask, are those numbers translating into leads, relationships, or sales?" Ken believes it’s essential to measure what matters. Metrics like conversions, newsletter signups, and client interactions reveal true performance.
Ken also highlights the pitfalls of copying advice from influencers with large audiences. “Advice from someone with 100,000 followers may not work if their audience isn’t engaging in ways that generate results,” he cautions. Instead, he advocates for aligning your content strategy with your specific goals and audience needs. “Success isn’t about being seen by everyone; it’s about being seen by the right people and building meaningful connections.”
It’s Not One-Size-Fits-All
Ken emphasizes that LinkedIn strategies must be tailored to the individual. “If you’re starting out without a large following, direct outreach via DMs might be your best bet,” he explains. This approach allows early-stage users to build relationships and close deals even without significant visibility.
For those with a larger audience, Ken recommends focusing on building awareness and nurturing connections before introducing selling content. “When you have an established following, you’re playing the long game—creating value over time to earn trust and credibility,” he says.
Ken’s advice is to understand your phase and priorities. "Early-stage consultants might prioritize income, while seasoned creators can afford to focus on audience growth," he notes. The key is adapting your strategy to where you are and where you want to go. "There’s no magic formula that works for everyone; it’s about using the right tactics for your unique situation."
Until next time, stay connected
Ken Yarmosh’s journey from agency founder to remote solopreneur is a masterclass in adaptability, consistency, and strategy. Whether it’s his emphasis on systems, his use of tools like Notion, or his nuanced approach to content, his insights offer a blueprint for anyone looking to leverage LinkedIn as a growth engine. Remember his key takeaway: It’s not about chasing views or followers; it’s about building a business that works for you.
Follow Ken on LinkedIn here. And don’t forget to check out the Remote Entrepreneur too.
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And if you need help with your LinkedIn strategy, connect with your host with the most, Brad Zomick, on LinkedIn! Send him a DM and let him know what’s holding you back—whether it’s finding your voice, crafting scroll-stopping content, or building a strategy that actually drives business results. He’s here to help you get LinkedIn Famous!