How Kathleen Booth Wins on LinkedIn with Data, POV, and Heart
Practical lessons from a top CMO on showing up consistently—and meaningfully—on LinkedIn
Kathleen Booth didn’t explode onto LinkedIn with viral hot takes or algorithm-chasing content. Her rise as one of B2B marketing’s most respected voices came through something simpler—and more sustainable: consistency, empathy, and storytelling that connects.
Years before joining Pavilion as CMO, Kathleen was already building her presence on the platform. In 2020, while working in a prior role, she gave herself a challenge: post every weekday for a year. Back then, long-form posting was still new, and much of it was dominated by male “broetry.” Kathleen wanted to offer something different.
“I saw all these guys doing it and getting tons of followers… I was like, there’s no way I’m going to let them have all the fun.”
Five years later, that experiment has become a habit—and a platform that drives real connection and career momentum.
Despite her confident presence on LinkedIn and on stage, Kathleen describes herself as deeply introverted.
“I’m not shy—I love talking to people. But it’s exhausting. I get energy from being alone.”
She jokes that she’s famous for the “Irish exit”—leaving events early without saying goodbye. For her, LinkedIn is more than a channel. It’s a way to be present in the conversation without being in the room.
Challenge yourself and play to the long game
Kathleen’s LinkedIn journey didn’t begin with a master plan—it began with a personal goal.
“I kind of challenged myself and was like, I wonder what would happen if I posted every single day for a year.”
At the time, she wasn’t selling a course, building a consulting brand, or pushing a product. She was simply trying to participate—and help shift the tone.
“It was around the time the term ‘broetry’ was coined. I just didn’t want the guys to be the only ones to benefit from this.”
Takeaway: You don’t need a viral strategy to start—just a commitment to show up consistently and authentically.
Beware of the mental game
While Kathleen rarely posts anything controversial, but occasionally she’ll kick the hornet’s nest on accident.
“I don’t want to make anyone upset or angry. That’s not my intent… I’m about positivity.”
She shared a story about posting how she uses ChatGPT to help shape LinkedIn posts. While she saw it as a helpful creative tool, some readers called it unethical or accused her of undermining writing itself.
“I was like—hey, I’m just using ChatGPT to help me write a LinkedIn post. I don’t think I’m out there killing literature.”
To manage that emotional friction, she gives herself room to reflect before publishing. If there is a negative reaction, for better or worse, she can’t help but care. She’s open to debate and dialogue, but avoids it where it won’t be productive.
Takeaway: Posting is an emotional practice. Build boundaries around your content and don’t let reactions derail your voice.
Your content strategy evolves with your career
In her earlier roles, Kathleen’s posts reflected what she was executing—campaigns, experiments, and daily marketing work.
But as she moved into higher-level roles, she found herself doing less and leading more. That changed what she could write about.
“I wasn’t in the weeds anymore… but then I realized I could talk about the things my team was doing. I could share leadership lessons.”
Rather than go silent, she shifted her focus to reflections on her team’s wins, leadership, communication, and the hard lessons of managing teams.
Takeaway: As your role evolves, your content should too. Leadership lessons are just as valuable as tactical ones.
The voice of the customer is a goldmine
When Kathleen isn’t sure what to post, she turns to Pavilion’s ongoing customer research.
“We do monthly studies. I just did a big one on manager enablement. There’s always something new to dig into.”
She uses direct quotes, observed patterns, and emerging trends to shape her posts. This keeps her content relevant—and grounded in real user challenges.
“If you’re ever stuck, just look at what your audience is already talking about.”
Takeaway: Don’t guess what your audience wants. Listen to your customers and reflect their voice back to them.
Use AI to sharpen, not replace, your voice
Kathleen is open about how she uses AI—but only as a support system.
“I’m still doing the writing. I pick the angle, and I use ChatGPT to punch things up, change the tone, or brainstorm ways to say something better.”
She often uses Otter to voice-record early ideas, then transcribes them and pastes them into a long-running ChatGPT thread for refinement.
The quote that motivates her? Something she heard from Seth Godin:
“If you don’t make AI work for you, you’ll work for AI.”
Takeaway: Use AI to accelerate your process—not automate your presence. The best content still starts—and ends—with your voice.
If you’re feeling it, others are too
Kathleen’s highest-performing posts don’t come from strategy docs or SEO tools. They come from gut checks.
“If I’m feeling something, someone else probably is too.”
One post, she didn’t expect much from it—but the reaction was overwhelming.
“People said, ‘I thought it was just me.’ That’s when I realized—this is the stuff that really connects.”
Her best advice: when you feel frustration, confusion, or breakthrough in your work—write it down.
Takeaway: Don’t overthink your content. Tune into your own experiences. What resonates with you will likely resonate with them.
Until next time… stay connected
Kathleen Booth’s LinkedIn presence isn’t a campaign—it’s an extension of how she leads.
At Pavilion, she’s helped build what she calls an emotional moat—a brand that people feel something about. And her content mirrors that strategy.
It’s a reminder that great marketing doesn’t just inform or persuade. It builds belonging.
If Kathleens insights resonated with you, follow here on LinkedIn. And don’t forget to check out Pavillion, the #1 GTM Community.
For more unfiltered conversations with LinkedIn founders, creators, and influencers, subscribe to LinkedIn Famous and stay tuned for future episodes!
Check out the full episode on your favorite platforms below.
And if you need help with your LinkedIn strategy, connect with your host with the most, Brad Zomick, on LinkedIn! Send him a DM and let him know what’s holding you back—whether it’s finding your voice, crafting scroll-stopping content, or building a strategy that actually drives business reslts. He’s here to help you get LinkedIn Famous…