Finding Your Linkedin Mullet with Tas Bober
Business up front, party in the comments, clients (and new friends) in the DMs.
What happens when you mash a Kendrick-Lamar lyric sheet into a conversion scientist’s notebook?
You get Tas Bober—founder of Scroll Lab, purple-branded landing-page whisperer, and the self-declared inventor of the “LinkedIn mullet” (business in the post, party in the comments).
In just two years, Tas has parlayed daily “edutainment” threads into nearly 20K followers and an all-inbound consultancy pipeline. Her free Resource Hub—an air-traffic-control board for every CRO post she’s ever written—has already been downloaded by 2,200+ marketers and racked up 5,000 views.
When she’s not roasting lazy landing-page metrics or co-hosting the SNL-meets-SaaS talk show Notorious B2B, she’s replying to hundreds of comments a week and turning strangers into clients by sheer reciprocity.
But rewind the tape and you’ll find a globe-trotting origin story: the half-Indian, half-Thai kid who finished high school at sixteen, wrote for an online magazine in Bangkok, then pointed a news camera in rural Iowa before diving head-first into B2B digital marketing. That media muscle memory—tight pacing, punchy hooks—now powers her scroll-stopping feeds.
Fun fact: the woman teaching SaaS founders to delete fluff from their hero sections also curates a ratchet-hip-hop Spotify playlist she’s been building since 2014.
Beneath the purple memes and Kendrick references is a story of burnout, reinvention, and a creator who healed by hitting “post.” Let’s crack open the playbook.
1. Rock the LinkedIn Mullet
Business up front, party in the comments
“I call it the LinkedIn mullet—my posts are all business, and the comments are where I party.”
Tas’ timeline is pure value: teardown threads, mini-frameworks, spicy polls. But scroll into the replies and you’ll find Kendrick-Lamar jokes, playful roasts, and back-and-forth banter that makes lurkers feel like regulars. The post is merely a stage-setter; the comment section is where trust compounds and deals begin.
Steal it: Launch with a clear takeaway, then spend 15 minutes replying, tagging, and asking follow-up questions. Your personality scales one comment at a time.
2. Relationships > Reach
Three coffee chats a week—no pitch required
Tas blocks calendar space for three virtual coffees every week, even when the other person will never buy from her. Why?
“I have three coffee chats a week. Whether this person can buy from me—that’s not a criteria of mine.”
Those off-feed conversations deliver idea flow, referrals, and emotional support that an algorithm can’t match. In fact, she credits reciprocity—commenting on friends’ posts, saying “yes” to DMs, showing up to small podcasts—as the real reason her engagement dwarfs creators with bigger audiences.
Steal it: Block a recurring slot for serendipity. Treat LinkedIn like the world’s easiest coffee shop—one where your next collaborator is always online.
3. Teach, Don’t Preach
Edutainment beats broetry every time
Tas’ feed mixes rap-lyric callbacks with step-by-step landing-page makeovers. She refuses to chase empty “wisdom” posts:
“I’d rather give you something tactical and be funny than just post one-liners all day.”
Scroll Lab followers walk away with copy templates, image-test checklists, and conversion math they can apply before lunch. Humor is the hook; usefulness keeps them coming back.
Steal it: Draft posts around a single actionable tip. If the reader can’t screenshot and implement within 24 hours, it’s not specific enough.
4. Polls Are Your R&D Lab
Use “trap” questions to crowd-source your next hot take
Saturday is poll day in Tas-land. She drops a seemingly obvious question—Is the purpose of a landing page to convert?—knowing 90 percent will vote “Yes.” Then she publishes a rebuttal on Monday:
“Write a post next week about how conversions are a dumb metric to measure landing pages on.”
Average vote count: 200–600. One recent poll on “qualified-lead touchpoints” logged 630 votes plus a heated 70-comment debate—instant material for a week of follow-ups.
Steal it: Craft polls that surface misconceptions. Screenshot the results, then flip the consensus on its head in your next post.
5. Comment Like Your Reputation Depends on It
Because it does
LinkedIn rewards generosity: more genuine comments → more impressions. Tas averages 250–300 replies a week and calls out obvious AI fluff:
“I’m the person who will reply to almost every comment on my post… If I don’t, it’s probably because a bot wrote it.”
That habit not only doubles her post real estate; it cements her voice in followers’ heads. Reciprocity, again, is the hidden growth lever.
Steal it: Budget 2x as much time for commenting as you do for writing. Turn your notification bell into a micro-networking CRM.
6. Play the Long Game
Consistency + repetition = recall
With 300+ posts in her Coda “backstage” tracker, Tas shamelessly recycles winners every six months:
“I will repost the exact same post and someone will comment, ‘This blew my mind’—I’m like, yeah, it did six months ago too.”
Audiences forget fast. Brands are built on familiar beats, not one-off viral spikes. Tas treats LinkedIn like radio programming: predictable segments, rotating hits, occasional new singles.
Steal it: Tag your top-performing posts, refresh the hook, and re-run on a new daypart. Most of your audience never saw it—or needs the reminder.
Until next time, lets stay connected…
LinkedIn hasn’t just filled Tas’ pipeline; it’s helped her shake burnout, rediscover her extrovert spark, and form friendships she texts more often than hometown pals.
Posting publicly forced her to “be imperfect,” a muscle that now powers her talk-show-style podcast Notorious B2B and purple-branded merch line.
“It’s not about being at the right place at the right time. It’s about being at the right place for a long time.”
Commit to the platform, and the compound interest of visibility, community, and confidence kicks in.
If Tas’s insights resonated with you, follow her on LinkedIn here. And don’t forget to check out The Scroll Lab too.
For more unfiltered conversations with LinkedIn founders, creators, and influencers, subscribe to LinkedIn Famous and stay tuned for future episodes!
Check out the full episode on your favorite platforms below.
And if you need help with your LinkedIn strategy, connect with your host with the most, Brad Zomick, on LinkedIn! Send him a DM and let him know what’s holding you back—whether it’s finding your voice, crafting scroll-stopping content, or building a strategy that actually drives business reslts. He’s here to help you get LinkedIn Famous…